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Chanel is a Parisian fashion house founded by the late couturier Coco Chanel Specializing in luxury goods (haute couture, ready-to-wear handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in luxury and haute couture fashion industry. According to Forbes .the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer , of whom the Queen of England was a very close friend.

In the early 50's when the Chanel brand was starting to blossom, and so was the Queen, she became quite obsessed with the new brand of designer wear.

To publicly show her love for the brand, and support for her friend Sir Wertheimer, Mum decided to brand all the lamp posts along the high streets of London with the unmistakable symbol.

God save the dream...

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